Ballpark

Ballpark turns your user research into answers you can use, without leaving the conversation.

Ask what participants actually said and Ballpark analyses your response data directly: themes across open-ended answers and AI interview transcripts, breakdowns by segment, comparisons between studies and between markets. You can question your research the way you would question a colleague, and follow a thread wherever it goes.

It also builds the research. Describe what you want to find out and Ballpark creates a study in your workspace, with screeners, rating scales, multiple choice and AI-moderated interviews that ask follow-up questions of their own. Edit it in conversation and watch the changes appear in the live builder, where your team can work alongside you.

When you need people to answer, describe who you are looking for. Ballpark suggests panel audiences with live eligibility counts, shows what each option trades away, and quotes the cost before anything is spent. You choose the audience and you confirm the order. Nothing is recruited and no credits are spent without you saying so.

What Ballpark will not do is answer from anywhere else. Its knowledge starts and ends at your own research data, so it will not guess at market figures or analyse information you paste in from elsewhere. If it tells you something, a participant said it.

Built for researchers, product managers, designers and marketers who would rather ask real people than argue from opinion.