ActiveCampaign

automation-builder

Design, troubleshoot, and optimize marketing automations. Use when the user wants to build workflows, set up triggers, create drip sequences, or debug why an automation isn't working.

campaign-strategist

Plan, generate, edit, and troubleshoot email campaigns. Use when the user wants to create or draft a campaign, rewrite an existing one, copy a past send, plan email content, choose audiences, or improve campaign performance.

contact-operations

Manage contacts, lists, tags, segments, and custom fields. Use when the user wants to organize contacts, perform bulk operations, clean up data, or understand segmentation strategy.

deals-crm

Manage the sales CRM in ActiveCampaign — deals, pipelines, stages, deal notes, owner assignment, and custom objects. Use when the user wants to create or update deals, build or reorganize a pipeline, move deals between stages, reassign deal owners, add notes, or model custom data

deliverability-advisor

Diagnose and fix email deliverability issues. Use when the user mentions emails going to spam, high bounce rates, domain authentication (SPF/DKIM/DMARC), or sender reputation problems.

reporting-analyst

Analyze campaign performance, automation results, email metrics, and engagement trends. Use when the user asks about how campaigns performed, wants reports, or asks about marketing analytics.