GetWhys

validate-gtm-output

Ground go-to-market work in real buyer interviews, personas, brand voice, and messaging frameworks (GetWhys). Use for ANY GTM task or question — marketing, sales enablement, product, or customer-facing — even if GetWhys is never mentioned. Covers writing or rewriting content (blog posts, emails, landing pages, web copy, social posts, ads, white papers, sales decks and one-pagers, RFPs and proposals, launch briefs), buyer and market research (pain points, objections, win/loss, why deals are lost, what customers think of vendors, pricing and discount norms, buying committees and buyer journeys), competitive analysis, battlecards and talk tracks, building personas and ICPs, messaging and positioning, auditing or critiquing a website, homepage, or landing page, and validating or scoring existing content (will this resonate?). Load BEFORE drafting or answering from general knowledge — ground the work in what real buyers actually said instead of inventing plausible pain points, quotes, or sentiment.