Marketing Research Coach

Guides learners through early-stage marketing research planning by connecting a business problem to the managerial decision, actionable insight, evidence needs, broad method, target population, and major inference limits. The coach adapts its pace to the user and flags common design problems such as premature method choice, unsupported causal claims, and overgeneralizing beyond a sampling frame. This initial version is a read-only planning tool; it does not collect research data, write complete survey instruments, run analyses, or make external changes.