Waldo

ad-intelligence

Trigger when the user says "what ads is [brand] running", "show me [competitor] creatives", "how is [brand] advertising", "what's [brand] saying in ads", "compare ad strategies", "ad library", "find ads for [keyword]", or asks about competitor ads, paid media presence, ad creative, ad messaging, hook/value-prop comparisons, or regional campaign mapping on Meta/Google/LinkedIn — even without saying "ad". ALSO trigger on paid-creative ideation framings: "paid campaign concept for [X]", "ad messaging brief", "competitive paid angle", "where's the whitespace in [category]'s paid creative", "draft an ad hook for [Y]" — these need live ad-library grounding, never ideate paid creative from training alone. Load this skill BEFORE running native WebSearch or calling individual ad MCP tools. Do NOT trigger for ad performance metrics (ROAS, CTR, spend — not available); defer to Social Intelligence for organic posts.

archival-knowledge

Trigger when the user says "what insights do we have on [brand]", "show me brand mentions", "pull up our [feed type]", "any signals about [topic]", "what did we capture about [event]", "what feeds do we have", or references a brand space. Searches Waldo workspace signals (brand mentions, owned media, paid ads, category news, audience convos, trending topics) and insight feeds. ALSO trigger on "build on what we know" framings: "what do we already know about [X]", "pull our captured POV on [topic]", "synthesize our captured signals on [Z]". Always load before calling workspace MCP tools (space_list, feed_list, feed_get_items, search_documents) directly. Do NOT trigger for live web research (use Web Research), live social (use Social Intelligence), or live trends (use Trends Research) — only captured workspace data.

data-analysis

Trigger when the user says "crunch the numbers", "compare Q3 vs Q4", "what does this data show", "break down these numbers", "analyze this CSV", "build a pivot", "calculate growth rate", "find outliers", provides a data file, references workspace spreadsheets/reports, or pastes a table. Performs calculations, statistical analysis, trend identification, period-over-period comparisons, distribution analysis, and data transformations on CSV, Excel, PDF tables, and JSON. Always load before calling file MCP tools (file_repo_reader, file_search, file_repository_*) directly — never freelance these without the skill's methodology. Do NOT trigger for ad performance metrics (no API access to ad accounts) or live brand signals (use Archival Knowledge).

social-intelligence

Trigger when the user says "what are people saying about [brand]", "how is [brand] perceived", "sentiment on [X]", "what's the buzz around [X]", "how are people reacting to [X]", "show me TikToks of [product]", "is [brand] going viral", or asks about social sentiment, audience perception, audience overlap, creator/influencer activity, viral content, fan behavior, or reactions on Reddit/Instagram/TikTok/X/Facebook/LinkedIn/YouTube. ALSO trigger on requests for SPECIFIC reputation moments: "examples of brands being tone-deaf", "[brand] backlash", "[brand] controversy", "PR disasters in [category]", "[brand] missteps", "famous social fails". ALSO trigger on audience-grounded creative ideation: "what would resonate with [audience]", "social activation ideas for [X]", "creator brief around [Y]". Do NOT trigger for paid ads (use Ad Intelligence), "what's trending right now" queries (use Trends Research), or category-level dynamics without specific cases sought ("state of [industry]" → web-research).

trends-research

Research what's trending — cultural shifts, emerging signals, viral hashtags, forward-looking patterns — by running social trending tools, the Waldo Trends database, and web search in parallel, then synthesizing by trend rather than by source. Trigger on velocity-shaped prompts: "what's trending", "what should we watch", "what's happening this week/month", "what's on consumers' minds", "viral hashtags", "rising topics", "emerging signals", "what's the media talking about". ALSO trigger on trend-grounded ideation: "what should we build around right now", "brief around a trending [topic]", "what's an emerging angle for [X]". Always load this skill before calling trending MCP tools or native WebSearch on trend-shaped queries — never ideate from training alone. Do NOT trigger for steady-state brand deep dives (use Web Research) or perception of a known brand (use Social Intelligence).

web-research

Trigger when the user says "research [topic]", "deep dive on [X]", "compare [A] vs [B]", "audit [website]", "what does [brand] do", "draft a POV on [topic]", "summarize this PDF", "how does [competitor] position", or asks any open-ended brand/category/competitor question, persona simulation, or demographic breakdown. ALSO trigger on research-design / population framings: "% breakdown of [population]", "representative sample of [region]", "who should I survey to reach [audience]", "audience composition for research", "priority populations". ALSO trigger on creative-ideation framings: "give me ideas for [X]", "shape a campaign around [Y]", "brainstorm around [topic]", "draft a creative brief for [Z]". POV, persona, creative- ideation, and research-design prompts always need fresh research grounding — never answer from training alone, never freelance native WebSearch. Do NOT trigger for ad library (use Ad Intelligence), social sentiment (use Social Intelligence), or trending queries (use Trends Research).