Subtotal

Subtotal connects brands to verified purchase history that consumers choose to share from their retailer accounts, such as Amazon, Walmart and Target. The Subtotal connector brings that data into Claude, so marketing, insights and operations teams can ask questions in plain English instead of writing SQL or exporting reports.

What you can do:

• Ask about purchases, items, brands, retailers and connections: top products, spend by retailer, monthly trends, average order value, repeat buyers
• Open a single purchase to see its items, prices and quantities
• See a connection's activity history: when it was created, activated or disconnected, and by whom
• See which retailers are enabled for your account, with their Subtotal Link URLs
• Enable or disable a retailer and control who sees it in Subtotal Link

Every answer is scoped to your own team's data and access settings. Queries are read-only, with limits on rows, response size and run time. The only write action is updating a retailer's settings, which Claude asks you to confirm.

Requires a Subtotal account with an active plan. Sign in with your Subtotal dashboard credentials and choose the team to connect.