Watching That

Watching That connects Claude to the systems where your ad revenue actually lives: FreeWheel, Google Ad Manager, SpringServe, your SSPs, DSPs, SSAI, Prebid, Video Players, Apps, Webpages etc. Instead of exporting reports and building pivot tables, you investigate revenue and delivery by simply having a conversation.

Ask the questions you'd put to a senior analyst:

• Why did revenue move yesterday, and which SSP, deal or geo drove it?
• Where is fill rate slipping, and what changed?
• Which line items or ad servers are erroring or dropping impressions?
• Is there a discrepancy between what we served and what we were paid for?

Watching That answers with the numbers behind the answer, then lets you drill across dimensions (SSP, deal ID, device, geo, ad unit, ad server) to effortlessly arrive at root-cause in minutes and not hours or days.

It's built for how modern ad ops actually works: multiple SSPs, header bidding, FreeWheel, GAM and SpringServe side by side and the insights that live in the gaps between systems.

Who it's for: ad operations, revenue operations, yield and monetisation teams at broadcasters, streaming and FAST platforms, pay-TV operators, and digital publishers running programmatic display and video. If you own a revenue number and it's harder to see into than it should be, this is for you, whether you're a global broadcaster or a fast-growing publisher.

Watching That already monitors revenue for leading broadcasters and publishers. One major broadcaster used it to recover significant revenue that was quietly leaking; another top-tier news publisher relies on it to protect more than two million ad impressions every day.

Connect your stack and ask your first question.