Toklytics – TikTok Analytics

Toklytics answers the TikTok questions a dashboard can't.

Is this song blowing up on TikTok, or is it already over? Is that hashtag a real trend or a brand campaign? Is this TikTok video still growing? Which TikTok creators have audiences that save and share, not just watch? Which creators should a brand work with in a given niche?

Ask in plain language. Claude calls Toklytics and answers with named, defined metrics:

• Sound Momentum: whether a TikTok sound is Emerging, Surging, Peaking or Fading, from how many distinct creators used it this week vs last.
• Hashtag Half-Life: how many days a TikTok trend lasts, and whether it is still alive.
• Save Ratio: saves ÷ plays, benchmarked against TikTok videos of the same length. Good, or just loud?
• Spread Score: shares ÷ plays. Do people pass it on?
• Cadence: how consistently a TikTok creator posts.
• Ad Load: how much of a creator's or hashtag's content is paid.

Every answer includes the video's or creator's growth curve where tracked, the metric definitions, and a link to the full page on toklytics.app.

Data comes from the Toklytics sensor network: 4,000+ browser extensions that report what they see on TikTok, covering 6M+ videos, 1.6M creators, 3M sounds and 1.1M hashtags, refreshed continuously. Figures cover what Toklytics has seen, not all of TikTok, and the most recent 2–3 days undercount.

Free to connect: 100 calls a month with a Toklytics account (Google sign-in). Read-only; Toklytics never posts to TikTok or stores your conversation.

For creators, marketers, agencies, talent managers, music teams and researchers who need to know what is happening on TikTok right now.